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Are You Emotional Enough?
By Alison Fulton Observe this photograph of two sweetly sleeping doggies….ahhh, how adorable. This image hopefully evokes an emotional response from you. (Full disclosure: they’re my dogs, Beau and...
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How Far Do You Go To Make People Look Good?
By Alison Fulton “A picture never lies.” Maybe that used to be true, once upon a time, but nowadays we are all aware as designers that photos frequently fib. wikipedia commons: VALUA VITALY Have you...
View ArticleCalling All Designers
Win $100! Redesign the Azbee Award certificates by May 1 for the 2013 competition. Get a membership in ASBPE with access to free webinars, and the chance to prove that you’re an award-winning designer....
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Where Are the People? A Call For More People Coverage In Business Publications
By Jim Sulecki Is there a belief that business media is a serious domain not particularly suitable for back stories … human drama … personality? I sure hope not. For it’s people who make up the...
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How to entice qualified readers to your B2B publication’s Facebook page
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your...
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Feeling A Bit Flat
Image: CrassusCZ By Alison Fulton I don’t know about you, but by the time I formally acknowledge a design trend, I find I have actually subconsciously been applying it for a while. I believe that as...
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Even If It Takes Some Sleuthing, Give Credit Where It’s Due On Images
By Alison Fulton One of the things I do as part of my job is track down and choose images. The internet has made finding images sooooo much easier than it used to be. Hundreds, thousands … hundreds of...
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Award-Winning Editor Finds Direction In Visual Storytelling
By Jeff Gelski The strategy failed this time. Sarah Redohl typed up information for a law enforcement story. She cut the information into strips of paper and placed the strips on the floor. Previously,...
View Article2014 National Conference recap: Optimizing the designer-editor relationship
At the 2014 ASBPE National Conference in Chicago, Alison Fulton, designer, and Mark Schlack, editor, discuss the communication issues when these two passionate types come together. By Adrienne Wagner...
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5 sources for free images
Dwindling budgets and an ever-shorter news cycle can make sourcing images for articles and blog posts a headache. Sites like Shutterstock and Getty Images have Web-ready graphics, but they come at a...
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View ArticleMore than 100 Google fonts
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ASBPE 2017 National Conference & Azbee Awards Banquet
The 2017 B2B Media Success Conference—Your connection to the best in B2B excellence Award-winning journalists and expert teachers will share their secrets to success in the 2017 ASBPE national...
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Tips for tackling redesigns
Photo by Thomas Drouault on Unsplash Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your...
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How I learned to love (working with freelancers)
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling,...
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Word with the 2019 Winners: tED magazine
tED magazine received the Magazine of the Year award during the 2019 Azbees for the Under $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE)...
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Five design trend predictions for 2020
Using more genuine and realistic stock photos is one trend expected to grow in 2020. Photo by Charisse Kenion on Unsplash By Allison Krieg B2B publications rely on their designers to create...
View ArticleHow to entice qualified readers to your B2B publication’s Facebook page
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your...
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